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Vision

“To be the foremost media powerhouse, pioneering growth and innovation while nurturing values and shaping minds for a progressive and enlightened society.”
Rationale – This vision statement emphasizes Karangkraf’s commitment to leading the media and publishing industry through continuous growth and innovation, while also highlighting its role in fostering positive values and intellectual development.

Philosophy & Core Values

At Karangkraf, we believe our employees are the heartbeat of our organization and our consumers are the soul of our business. Our commitment to excellence is driven by a passion for our products and a deep respect for our consumers. As we continue to grow and innovate, our core values guide us every step of the way:
1.

Passion:

We are driven by a fervent dedication to our craft, constantly striving to create impactful and meaningful content.
2.

Teamwork:

We embrace cutting-edge technology and innovative practices to stay ahead in the media industry, ensuring we deliver the best to our audience.
3.

Trustworthiness:

Collaboration and unity are at the core of our success. We believe in the power of working together to achieve common goals.
4.

Sincerity:

We approach our work with genuine care and authenticity, fostering a culture of transparency and respect.
5.

Concern:

We are committed to the well-being of our community and the environment, actively engaging in initiatives that promote sustainability and social responsibility.

Mission

Empower and Innovate:

Foster a dynamic and innovative workforce, continuously enhancing skills and creativity to drive forward-thinking solutions.

Quality and Impact:

Deliver exceptional products and services that enrich society and provide significant value.

Resource Optimization:

Maximize the efficient use of resources and leverage advanced technology to maintain market leadership.

Social Responsibility:

Commit to social and environmental responsibility, ensuring the well-being of humanity and the planet through sustainable practices.
Rationale: This mission statement emphasizes Karangkraf’s dedication to growth, innovation, and a holistic approach to business, ensuring it resonates with both current and future aspirations.

A Brief History Of Karangkraf

1978 - The Beginning

  • Founder: Dato’ (Dr.) Hussamuddin Bin Haji Yaacub started Kumpulan Karangkraf from a small shop lot in Petaling Jaya, Selangor.
  • First Publication: Karangkraf began with the publication of Kajian Sejarah Melayu in 1977 by Hussamuddin Haji Yaacub, was a final-year student at Universiti Kebangsaan Malaysia. This book marked the first step toward establishing Karangkraf, now one of Malaysia’s leading Malay-language publishers.
  • Second Publication: Karangkraf’s second major release was Mingguan Kanak-Kanak, a weekly children’s magazine that became its most successful early publication. The magazine became highly popular, with weekly circulation reportedly reaching 159,000 copies, playing a key role in Karangkraf’s rapid growth and emergence as a leading force in Malaysia’s publishing industry.

1986: Expansion into Magazines

  • Nona Magazine: Launched in November 1986, Nona was a monthly magazine aimed at Malay-speaking women. It covered a wide range of topics including fashion, beauty, and lifestyle, becoming a staple in many households.

1990: Diversification

  • Alaf 21 and Karya Bestari: Karangkraf expanded into book publishing with the establishment of Alaf 21 and Karya Bestari. These imprints focused on novels and various genres of books, catering to a broad audience.
  • Commercial Printing: The company ventured into commercial printing with the creation of Ultimate Print and Dasar Cetak, enhancing its capabilities to produce high-quality printed materials.

2006: Newspaper Launch

  • Sinar Harian: Recognizing the need for a neutral and independent newspaper, Karangkraf launched Sinar Harian. This newspaper quickly became known for its unbiased reporting and regional editions tailored to different states in Malaysia2. By 2012, it had achieved a 38% growth in readership, making it the fastest-growing newspaper in the country.

2010s: Digital Transformation

  • Mobile Apps: Karangkraf launched several mobile apps, including Sinar Harian & Sinar Daily for news updates and Bestari Karangkraf AR for augmented reality educational content.
  • Digital Content: The company expanded its digital footprint with various online platforms and social media channels to engage a broader audience.

2015: Malaysia Ngaji Program

  • Malaysia Ngaji: This program was initiated to encourage Malaysians to read and understand the Quran. It later evolved into the World #QuranHour campaign in 2016, which saw global participation.

2018: Leading Publisher

  • Market Position: By 2018, Alaf 21 had become the leading publisher of novels in Malaysia, and Ultimate Print was the largest commercial printer in the country.
  • Publications: The company published 13 magazine titles and had a robust book division, solidifying its position as a major player in the Malaysian media industry.

2021: Anti-Corruption Initiative

  • #RasuahBusters: Launched in February 2021, this initiative aimed to combat corruption in Malaysia. It involved media groups, individuals, organizations, and private companies, with over 550 strategic partners.

Notable Awards

Sinar Harian

  • Superbrands of Malaysia (2005): Recognized for its excellence in branding.
  • HAWANA 2022 Award: Received the National Journalists Day Award for contributions to journalism and media.
  • Various MPA Magazine Awards: Multiple awards for categories such as Home & Decor, Special Interests & Niche, and Beauty & Fashion.

Sinar Daily

  • MPI-Petronas Journalism Awards (2023): Sinar Harian won second place for the Best Page Layout Award and third place for Best News Reporting.
  • MSOH Media Awards (2022): Sinar Daily won its first award for a series of reports on ‘Sick Building Syndrome’.
  • WAN-IFRA Asia Digital Media Awards (2024): Sinar Daily won the Best News Website in the small/medium media category.

Ultimate Print

  • Premier PRINT Awards (2021): Ultimate Print received recognition in the prestigious Premier PRINT Awards, which honor excellence in print across various categories.

Nu Ideaktiv

  • LAMAN IMPIANA: Bronze Award – MPA Magazine Awards 2016 (Home & Decor – Bahasa), Silver Award – MPA Magazine Awards 2015(Home & Decor – Bahasa), Bronze Award – MPA Magazine Awards 2014 (Home & Decor – Bahasa)
  • Dapur Impiana: Bronze Award – MPA Magazine Awards 2014 (Home & Decor – Bahasa).
  • Libur: Gold Award – MPA Magazine Awards 2015 (Special Interests & Niche – Bahasa), Gold Award – MPA Magazine Awards 2013 (Special Interests & Niche – Bahasa).
  • Keluarga: Special Award for Best Magazine during the Organ Donation Campaign by the Ministry of Health (2005), Special Recognition Award during the Poverty Eradication Campaign by WI Hulu Selangor (2008).
  • Hijabista: Gold Award – MPA Magazine Awards 2016 (Beauty & Fashion – Bahasa), Gold Award – MPA Magazine Awards 2014 (Beauty & Fashion – Bahasa).

ALAF 21

  • Anugerah Sastera Negeri Sabah (2006/2007): For the novel Bagaikan Puteri by Ramlee Awang Murshid.
  • Anugerah Buku Pilihan Pembaca Popular – Berita Harian (2009): Second place for Selagi Ada Dia by Aisya Sofea and third place for Hijab Sang Pencinta by Ramlee Awang Murshid.
  • Best Booth Design: Awarded best booth design for 2002, 2003, 2004, and 2005 during the KL International Bookfair.
  • Malaysian Books of Records: Recognized as the publisher with the most Bahasa Malaysia magazine titles (30 titles).

Present Day

Growth and Innovation: Today, Kumpulan Karangkraf continues to thrive, known for its diverse range of publications and innovative approach to media. It remains a cornerstone of the Malaysian media landscape, influencing generations and setting high standards for industry excellence.